For professional services firms. Capture your expertise once, put it to work everywhere.
A double-sided A4 map for installing what you know into Claude, ChatGPT, Copilot or Gemini, so it thinks, writes and works like you.

The 9 knowledge files
So the business stops living in your head.
The 5 AI elements you need
Knowledge, instructions, guardrails, skills and connectors. Together they turn your IP into work done.
The jobs to hand over to AI first
Organised by profession. Accountants, financial advisers, lawyers, mortgage brokers and property specialiststs.
Built on The Leverage™ Methodology
Professional services firms, advisers, consultants and business owners in over 95 countries use the free tools from Bluewire Media. The Web Strategy Planning Template mapped a business's marketing onto one page and has been downloaded over a million times. This template does the same job for AI.
If you find it useful, share it. Post it or pass it on.
The Founder's AI Business Brain is free and licensed under Creative Commons Attribution 4.0 (CC BY 4.0). This means you may edit, build upon and even use the work commercially, as long as you give the original author proper attribution.
The requested attribution is a link to the Founder's AI Business Brain page at https://go.bluewiremedia.com.au/founder-ai-business-brain-template
First published August 2026 by Adam Franklin and Bluewire Media.
Where this template comes from
This is the IP I designed for professionals in law, accounting, mortgage broking, property, financial advice and consulting. It's how they put AI to work inside the firm.
One of them put it this way:
"For the first time, someone else has the complete picture."
You're welcome to run it yourself. If you'd rather do it together, have a read of the Leverage Yourself™ overview.


Adam Franklin is an AI keynote speaker and AI advisor to professional services firms.
He has run Bluewire Media since 2005, wrote the Wiley bestseller Web Marketing That Works, and co-created the Web Strategy Planning Template with David Meerman Scott, downloaded over a million times worldwide.
Adam's work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald and Huffington Post.
These days he spends his weeks advising professional services owners as they install their own AI Business Brain, and speaking about it from stage.

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