The Firm's AI Business Brain™ (PDF)
For professional services firms. Managing partners can roll AI out across every seat, not just their own.
One page, firm-wide map for enabling each person in your firm their own team of AI coworkers.
What's inside:
Every seat in your firm
And what AI coworkers can assist your team with.The knowledge your firm runs on
From the board down to the practitioners, plus a blank card under every seat.
The shared support team
Calendar, inbox, travel, dictation and filing, behind the whole firm at once.
Built on the Leverage methodology
3x the output from the team you already have
No knowledge walks out the door
Grow the firm, not the headcount
You do this one seat at a time.
Pick the seat where the bottleneck hurts most. For most firms that seat is yours. Give that one person their AI coworkers, get it working properly, then do the next seat.
The map is there so you can see where you're heading.
Start with the founder. Then the firm.
The Founder's AI Business Brain captures how you make decisions, your voice and your IP. This one rolls it across every seat in the business.
Join over 70,303 professionals worldwide
Professional services firms, advisers, consultants and business owners in over 95 countries use the free tools from Bluewire Media.
The Web Strategy Planning Template mapped a business's marketing onto one page and has been downloaded over a million times.
This one does the same job for a firm rolling out AI.
Feel Free To Share
If you find it useful, share it. Post it or pass it on.
The Firm's AI Business Brain is free and licensed under Creative Commons Attribution 4.0 (CC BY 4.0). This means you may edit, build upon and even use the work commercially, as long as you give the original author proper attribution.
The requested attribution is a link to the Firm's AI Business Brain
page at https://go.bluewiremedia.com.au/firm-ai-business-brain-template
First published August 2026 by Adam Franklin and Bluewire Media.
Where this template comes from
This is the IP I designed for established professionals in law, accounting, mortgage broking, property, financial advice and consulting. It's how they put AI to work across the whole firm, one seat at a time, without losing the standard their name is on.
One of them put it this way:
"For the first time, someone else has the complete picture."
You're welcome to run it yourself. If you'd rather do it together, have a read of the Leverage Yourself™ overview.
About Adam Franklin
Adam Franklin is an AI keynote speaker and AI advisor to professional services firms.
He’s the bestselling author of Web Marketing That Works, co-creator of the Web Strategy Planning Template (downloaded one million times worldwide), and founder of Bluewire Media.
Adam’s work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, and Huffington Post.
Questions people ask
What is the Firm's AI Business Brain?
A free 1-page A4 map for rolling AI out across a professional services firm, published by Adam Franklin at Bluewire Media. It shows the 8 seats a firm has, the AI coworkers under each one, and the 18 knowledge files it all runs on.
How is it different from the Founder's AI Business Brain?
The Founder's captures one person's thinking, voice and IP. The Firm's rolls that across every seat in the business. Do the founder's one first.
Do I need to buy anything?
No. Both templates are free and licensed under Creative Commons Attribution 4.0, so you can edit them, build on them and use them commercially as long as you attribute the source.
Which AI tools does it work with?
It's tool-agnostic. The knowledge files are plain documents, so they work in Claude, ChatGPT, Copilot or Gemini, and they move with you if you switch.
Does this mean replacing people?
No. One human leads a team of AI coworkers, so each person gets more done. The firm grows without the headcount growing.
