Intellectual Capital (IC) VS Intellectual Property (IP)
Most consultants have an abundance of intellectual capital (IC) -- ideas, knowledge and expertise "in their head" and this guide will help you convert it into IP.
Discover how to convert knowledge into IP
When you unpack your intellectual capital and convert it into "IP" you can impact more people, scale beyond just you and create leverage in your business.
Free Download (PDF - 245 KB)
Download the PDF and follow the short guide to help you unpack your expertise & knowledge into valuable IP
Marketing professionals, consultants, advisors, business owners, speakers, trainers, entrepreneurs, and corporate executives in over 95 countries use the free marketing templates from Bluewire Media.
The Unpack Your IP Guide is free and licensed under Creative Commons License, Attribution 3.0. This means you may edit or build upon the work and even use it commercially, but you must give the original author proper attribution. Thank you!
The requested attribution is a link to this Unpack Your IP Guide
page at https://www.bluewiremedia.com.au/unpack-ip-guide
Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.
His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.
He's known for his popular marketing templates which have been used by hundreds of thousands of businesses worldwide and his weekly ‘Bluewire News’ email goes out to over 33,303 readers.
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