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Join over 33,303 professional services firms and businesses who get the B luewire News
in their inbox each week.

Join over 33,303 professional services firms and businesses who get the Bluewire News in their inbox each week.

Here's what you get:

  • The Founder's AI Business Brain™ (PDF), the moment you join. The double-sided A4 map for installing what you know into Claude, ChatGPT, Copilot or Gemini, so it thinks, writes and works like you. The weekly email is how you install it.

  • Weekly AI tips. What is actually working inside professional services firms this week, in plain English, with the prompts and workflows to match.

  • Invitations to free AI workshops. Join today and I'll send you my best training material as it goes out.

If this is your first download you'll also get our popular Bluewire News

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If so it's because they find the Bluewire News useful, and they want you to get the templates, tools and workshop invitations too.

What's on the Brain

Capture your professional expertise once. Put it to work everywhere. The Founder's AI Business Brain™ is a double-sided A4 map for installing what you know into Claude, ChatGPT, Copilot or Gemini, so it thinks, writes and works like you.

  • The 9 knowledge files, so the business stops living in your head.

  • The 5 AI elements you need: Knowledge, Instructions, Guardrails, Skills and Connectors. Together they turn your IP into work done.

  • The jobs to hand over to AI first, organised by profession. Accountants, financial advisers, lawyers, mortgage brokers and property specialists, plus a blank card for yours.

Built on the Leverage methodology. If you find it useful, share it, under Creative Commons Attribution 4.0.

Join over 70,303 people worldwide

Professional services firms, advisers, consultants and business owners in over 95 countries use the free tools from Bluewire Media. The Web Strategy Planning Template mapped a business's marketing onto one page and has been downloaded over a million times. The Founder's AI Business Brain does the same job for AI.

Inspired by one of the 33 free marketing templates from our bestselling book, Web Marketing That Works.

About Adam Franklin

Adam Franklin is an AI keynote speaker and AI advisor to professional services firms.

He has run Bluewire Media since 2005, wrote the Wiley bestseller Web Marketing That Works, and co-created the Web Strategy Planning Template with David Meerman Scott, downloaded over a million times worldwide.

Adam's work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald and Huffington Post. These days he spends his weeks advising professional services owners as they install their own AI Business Brain, and speaking about it from stage.

© Copyright 2026. All rights reserved.


Bluewire Media Pty Ltd

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© Copyright 2026. All rights reserved.


Bluewire Media Pty Ltd

Privacy Policy | Terms & Conditions