What is a lead magnet?
A lead magnet (aka flagship content) is a piece of content that is so valuable people would pay you for it (if you asked) and you give it away on your website as a gift via a landing page. The goal is to attract prospects.
How to create your first Lead Magnet
A high-converting lead magnet (aka flagship content) is typically concise, very valuable and gives the recipient a tangible "little win" in terms of making progress.
2 page (609 KB - PDF) with examples
This free downloadable template includes a checklist and examples of great, high converting lead magnets. Print it out and keep it handy!"
Marketing professionals, consultants, advisors, business owners, speakers, trainers, entrepreneurs, and corporate executives in over 95 countries use the free marketing templates from Bluewire Media.
The Lead Magnet Checklist is free and licensed under Creative Commons License, Attribution 3.0. This means you may edit or build upon the work and even use it commercially, but you must give the original author proper attribution. Thank you!
The requested attribution is a link to this Lead Magnet Checklist
page at https://www.bluewiremedia.com.au/lead-magnet-checklist
Adam Franklin is the bestselling author of Web Marketing That Works. He is an international social media speaker and CEO of Bluewire Media.
His blog was Australia’s #1 Business Blog and his podcast was #9 on the top marketing podcasts in Entrepreneur magazine. His work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, Huffington Post and iTunes.
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