Your entire content marketing strategy and sales funnel needs these building blocks for each stage.

Content marketing & sales funnels requires "Know, Like, Trust" factor
Your content marketing sales funnel is all about getting people to know, like and trust you by nurturing them with the right information at the right time.
Content Strategy... Did you know?
75% of people are looking for information, 23% are comparing and 2% are ready to take action. The biggest mistake is driving visitors straight to a ‘contact us’ without nurturing them with useful information first.
Content Marketing Template:
1 Page PDF (175 KB)
Instant free download. Print it out and keep it by your desk. Keep each stage visible!
If this is your first download you'll also get our popular Bluewire News

It's a single-page PDF (175 KB) that maps out the content marketing sales funnel stage by stage, so you can see exactly what type of content to create at each stage to build the "know, like, trust" factor with your audience.
Yes, it's free with instant access after you submit the download form. First-time downloaders are also subscribed to receive the Bluewire News.
Because most visitors aren't ready to buy yet. On average, 75% of people are looking for information, 23% are comparing their options, and only 2% are ready to take action — so sending everyone straight to "Contact Us" skips the nurturing they need first.
Yes. It's licensed under Creative Commons Attribution 3.0, so you can edit it, build on it, and use it commercially.
It's built for marketing professionals, consultants, advisors, business owners, speakers, trainers, entrepreneurs and corporate executives — anyone who needs a clear content strategy that moves prospects from stranger to customer.
Print it out and keep it by your desk (or pin it up digitally) as a visual reference, so every piece of content you plan can be checked against the right funnel stage before you create it.
The free tools from Bluewire Media have been downloaded in over 95 countries. This one is built for accounting firms, law firms, mortgage broking, financial advice, property, medical, and consulting practices.
If you find it useful, please feel free to blog about it, tweet it, link to it and share it with the world!
The Content Marketing Sales Funnel is free and licensed under Creative Commons License, Attribution 3.0. This means you may edit or build upon the work and even use it commercially, but you must give the original author proper attribution. Thank you!
The requested attribution is a link to this Content Marketing Sales Funnel
page at https://www.bluewiremedia.com.au/content-marketing-sales-funnel


Adam Franklin is an AI keynote speaker and AI advisor to professional services firms.
He’s the bestselling author of Web Marketing That Works, co-creator of the Web Strategy Planning Template (downloaded one million times worldwide), and founder of Bluewire Media.
Adam’s work has featured in Forbes, Entrepreneur, The Australian, Sydney Morning Herald, and Huffington Post.

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